| 年份 | 产品分类 | 收入(万元) | 收入占比(%) | 成本占比(%) | 利润占比(%) | 毛利率(%) |
|---|---|---|---|---|---|---|
| 2025-12-31 | 数字营销 | 823416 | 99.4132 | 99.497 | 96.9344 | 3.1899 |
| 2024-12-31 | 数字营销 | 619121 | 98.4513 | 98.6493 | 93.3122 | 3.5161 |
| 2023-12-31 | 数字营销 | 459929 | 97.074 | 97.4567 | 90.7241 | 5.3132 |
| 2022-12-31 | 数字营销 | 411194 | 94.8948 | 95.2274 | 87.9079 | 4.2085 |
| 2021-12-31 | 数字营销 | 500675 | 91.0859 | 90.845 | 96.3506 | 4.6291 |
| 2020-12-31 | 数字营销 | 497762 | 88.947 | 89.1801 | 85.0574 | 5.3313 |
| 2020-12-31 | 品牌营销(传统媒体) | 61222 | 10.94 | 10.7304 | 14.4982 | 7.3883 |
| 2019-12-31 | 数字营销 | 239745 | 79.9205 | 79.7856 | 81.0341 | 10.9502 |
| 2019-12-31 | 传统媒介代理 | 59598 | 19.8676 | 20.0845 | 18.0757 | 9.8257 |
| 2018-12-31 | 数字营销 | 225789 | 71.7445 | 70.4421 | 85.9126 | 10.0809 |
| 2018-12-31 | 传统媒介代理 | 85326 | 27.1124 | 28.3081 | 14.1042 | 4.3794 |
| 2017-12-31 | 数字营销 | 103170 | 39.9526 | 37.6638 | 59.0183 | 15.8469 |
| 2017-12-31 | 传统媒介代理 | 126423 | 48.9575 | 50.6656 | 34.7684 | 7.6185 |
| 2017-12-31 | 专项广告服务 | 28623 | 11.0845 | 11.6705 | 6.2133 | 6.0133 |
| 2016-12-31 | 传统媒介代理 | 143458 | 82.8266 | 84.0848 | 68.8609 | 6.8389 |
| 2016-12-31 | 专项广告服务 | 29732 | 17.1664 | 15.9152 | 31.1391 | 14.9215 |
| 2016-06-30 | 媒介代理 | 87726 | 99.2936 | 99.6984 | 95.2115 | 8.652 |
| 2015-12-31 | 传统媒介代理 | 176120 | 94.784 | 95.7601 | 82.4562 | 6.3827 |
| 2015-12-31 | 专项广告服务 | 9678 | 5.2086 | 4.2399 | 17.4436 | 24.5713 |
| 2015-06-30 | 传播策略与媒介代理 | 93060 | 98.543 | 99.2715 | 88.99 | 6.3988 |
| 2014-12-31 | 传统媒介代理 | 139093 | 97.6372 | 98.5741 | 89.2962 | 9.2353 |
| 2013-12-31 | 传统媒介代理 | 136867 | 98.2299 | 98.9309 | 92.3371 | 9.9924 |
| 2012-12-31 | 传统媒介代理 | 91420 | 97.4218 | 98.3875 | 90.6163 | 11.5591 |
| 年份 | 产品分类 | 收入(万元) | 收入占比(%) | 成本占比(%) | 利润占比(%) | 毛利率(%) |
|---|---|---|---|---|---|---|
| 2025-12-31 | 广告业 | 828276 | 99.9999 | 100.0 | 99.9973 | 3.2714 |
| 2025-12-31 | 其他(补充) | 0 | 1.0E-4 | 0.0027 | ||
| 2024-12-31 | 广告业 | 628859 | 99.9999 | 100.0 | 99.9981 | 3.7096 |
| 2024-12-31 | 其他(补充) | 0 | 1.0E-4 | 0.0019 | ||
| 2023-12-31 | 广告业 | 473792 | 100.0 | 100.0 | 100.0 | 5.6851 |
| 2022-12-31 | 广告业 | 433316 | 100.0 | 100.0 | 100.0 | 4.543 |
| 2021-12-31 | 广告业 | 549660 | 99.9976 | 99.9999 | 99.9471 | 4.374 |
| 2021-12-31 | 其他(补充) | 13 | 0.0024 | 1.0E-4 | 0.0529 | 94.9869 |
| 2020-12-31 | 广告业 | 559596 | 99.9963 | 100.0 | 100.0 | 5.5753 |
| 2020-12-31 | 其他(补充) | 20 | 0.0037 | |||
| 2019-12-31 | 广告业 | 299979 | 100.0 | 100.0 | 100.0 | 10.7997 |
| 2018-12-31 | 广告业 | 314712 | 100.0 | 100.0 | 100.0 | 8.4184 |
| 2017-12-31 | 广告业 | 258217 | 99.9945 | 100.0 | 100.0 | 10.7282 |
| 2017-12-31 | 其他(补充) | 14 | 0.0055 | |||
| 2016-12-31 | 广告业 | 173191 | 99.993 | 100.0 | 100.0 | 8.2265 |
| 2016-12-31 | 其他(补充) | 12 | 0.007 | |||
| 2016-06-30 | 广告业 | 88344 | 99.9932 | 100.0 | 99.9243 | 9.0167 |
| 2016-06-30 | 其他(补充) | 6 | 0.0068 | 0.0757 | ||
| 2015-12-31 | 广告业 | 185798 | 99.9926 | 100.0 | 99.8997 | 7.3302 |
| 2015-12-31 | 其他(补充) | 13 | 0.0074 | 0.1003 | ||
| 2015-06-30 | 广告业 | 94431 | 99.9942 | 100.0 | 99.9185 | 7.0804 |
| 2015-06-30 | 其他(补充) | 5 | 0.0058 | 0.0815 | ||
| 2014-12-31 | 广告业 | 142447 | 99.9912 | 100.0 | 99.9125 | 10.0901 |
| 2014-12-31 | 其他(补充) | 12 | 0.0088 | 0.0875 | ||
| 2013-12-31 | 广告业 | 139294 | 99.9719 | 100.0 | 99.7358 | 10.605 |
| 2013-12-31 | 其他(补充) | 39 | 0.0281 | 0.2642 | ||
| 2012-12-31 | 广告业 | 93840 | 100.0 | 100.0 | 100.0 | 12.4272 |
| 年份 | 产品分类 | 收入(万元) | 收入占比(%) | 成本占比(%) | 利润占比(%) | 毛利率(%) |
|---|---|---|---|---|---|---|
| 2025-12-31 | 香港 | 11088 | 1.3387 | 1.3381 | 1.3569 | 3.316 |
| 2025-12-31 | 西南 | 23303 | 2.8135 | 2.8698 | 1.1492 | 1.3363 |
| 2025-12-31 | 西北 | 17176 | 2.0738 | 2.1403 | 0.1078 | 0.17 |
| 2025-12-31 | 国外 | 549 | 0.0663 | 0.0642 | 0.1271 | 6.2741 |
| 2025-12-31 | 华南 | 240556 | 29.043 | 29.0507 | 28.8148 | 3.2457 |
| 2025-12-31 | 华北 | 156909 | 18.9441 | 18.9199 | 19.6621 | 3.3954 |
| 2025-12-31 | 华中 | 12234 | 1.4771 | 1.4486 | 2.3206 | 5.1395 |
| 2025-12-31 | 华东 | 363046 | 43.8315 | 43.7514 | 46.198 | 3.4481 |
| 2025-12-31 | 其他(补充) | 0 | 1.0E-4 | 0.0027 | ||
| 2025-12-31 | 东北 | 3411 | 0.4119 | 0.417 | 0.2608 | 2.0709 |
| 2024-12-31 | 香港 | 4936 | 0.785 | 0.7638 | 1.3338 | 6.3032 |
| 2024-12-31 | 西南 | 14417 | 2.2926 | 2.2388 | 3.6889 | 5.969 |
| 2024-12-31 | 西北 | 13531 | 2.1517 | 2.1849 | 1.2905 | 2.2249 |
| 2024-12-31 | 国外 | 12 | 0.002 | 0.002 | 0.0015 | 2.933 |
| 2024-12-31 | 华南 | 171203 | 27.2244 | 27.6012 | 17.4426 | 2.3768 |
| 2024-12-31 | 华北 | 85997 | 13.6752 | 13.694 | 13.1879 | 3.5775 |
| 2024-12-31 | 华中 | 12010 | 1.9099 | 1.8889 | 2.4535 | 4.7656 |
| 2024-12-31 | 华东 | 324207 | 51.5547 | 51.2545 | 59.3465 | 4.2704 |
| 2024-12-31 | 其他(补充) | 0 | 1.0E-4 | 0.0019 | ||
| 2024-12-31 | 东北 | 2544 | 0.4046 | 0.3719 | 1.253 | 11.4897 |
| 2023-12-31 | 香港 | 3096 | 0.6536 | 0.6865 | 0.1073 | 0.9332 |
| 2023-12-31 | 西南 | 16868 | 3.5604 | 3.1735 | 9.9788 | 15.9336 |
| 2023-12-31 | 西北 | 12118 | 2.5577 | 2.6208 | 1.5115 | 3.3595 |
| 2023-12-31 | 华南 | 148183 | 31.2759 | 31.8662 | 21.4832 | 3.905 |
| 2023-12-31 | 华北 | 70916 | 14.9678 | 14.7983 | 17.7788 | 6.7528 |
| 2023-12-31 | 华中 | 10648 | 2.2476 | 2.2149 | 2.7907 | 7.0589 |
| 2023-12-31 | 华东 | 200302 | 42.2764 | 42.2077 | 43.4178 | 5.8386 |
| 2023-12-31 | 东北 | 11657 | 2.4605 | 2.4321 | 2.932 | 6.7743 |
| 2022-12-31 | 香港 | 3031 | 0.6996 | 0.7076 | 0.5321 | 3.4551 |
| 2022-12-31 | 西南 | 7881 | 1.8189 | 1.8158 | 1.8838 | 4.705 |
| 2022-12-31 | 西北 | 6751 | 1.558 | 1.6024 | 0.6252 | 1.823 |
| 2022-12-31 | 国外 | 350 | 0.0809 | 0.0792 | 0.1158 | 6.5077 |
| 2022-12-31 | 华南 | 134118 | 30.9517 | 31.4576 | 20.3231 | 2.983 |
| 2022-12-31 | 华北 | 85879 | 19.819 | 18.7545 | 42.1861 | 9.6701 |
| 2022-12-31 | 华中 | 15070 | 3.4779 | 3.5209 | 2.5757 | 3.3645 |
| 2022-12-31 | 华东 | 175350 | 40.467 | 41.1233 | 26.6772 | 2.9949 |
| 2022-12-31 | 东北 | 4882 | 1.1269 | 0.9387 | 5.0811 | 20.4845 |
| 2021-12-31 | 香港 | 2101 | 0.3823 | 0.3288 | 1.5513 | 17.7557 |
| 2021-12-31 | 西南 | 4476 | 0.8143 | 0.784 | 1.4769 | 7.937 |
| 2021-12-31 | 西北 | 22720 | 4.1335 | 4.2612 | 1.3432 | 1.4221 |
| 2021-12-31 | 华南 | 175181 | 31.8701 | 29.9572 | 73.6689 | 10.1157 |
| 2021-12-31 | 华北 | 111281 | 20.2451 | 21.0153 | 3.4146 | 0.7381 |
| 2021-12-31 | 华中 | 22451 | 4.0845 | 3.8852 | 8.4383 | 9.0409 |
| 2021-12-31 | 华东 | 207650 | 37.7771 | 39.11 | 8.6518 | 1.0022 |
| 2021-12-31 | 其他(补充) | 13 | 0.0024 | 1.0E-4 | 0.0529 | 94.9869 |
| 2021-12-31 | 东北 | 3797 | 0.6908 | 0.6582 | 1.4021 | 8.8822 |
| 2020-12-31 | 香港 | 136 | 0.0244 | 0.0221 | 0.0636 | 14.5265 |
| 2020-12-31 | 西南 | 4371 | 0.7812 | 0.7738 | 0.9056 | 6.4629 |
| 2020-12-31 | 西北 | 25514 | 4.5593 | 4.7308 | 1.6565 | 2.0256 |
| 2020-12-31 | 华南 | 162844 | 29.0994 | 28.6888 | 36.0723 | 6.911 |
| 2020-12-31 | 华北 | 104849 | 18.736 | 18.9888 | 14.4656 | 4.3044 |
| 2020-12-31 | 华中 | 17556 | 3.1373 | 3.1497 | 2.9301 | 5.2068 |
| 2020-12-31 | 华东 | 237108 | 42.3698 | 42.5351 | 39.5977 | 5.2103 |
| 2020-12-31 | 其他(补充) | 20 | 0.0037 | |||
| 2020-12-31 | 东北 | 7213 | 1.289 | 1.1108 | 4.3087 | 18.6354 |
| 2019-12-31 | 香港 | 416 | 0.1388 | 0.1259 | 0.2448 | 19.049 |
| 2019-12-31 | 西南 | 8051 | 2.6841 | 2.7277 | 2.3236 | 9.3492 |
| 2019-12-31 | 西北 | 4667 | 1.556 | 1.67 | 0.614 | 4.2618 |
| 2019-12-31 | 华南 | 68169 | 22.7246 | 22.8801 | 21.4406 | 10.1895 |
| 2019-12-31 | 华北 | 58323 | 19.4424 | 20.4053 | 11.4893 | 6.382 |
| 2019-12-31 | 华中 | 9655 | 3.2187 | 3.3335 | 2.271 | 7.6197 |
| 2019-12-31 | 华东 | 146003 | 48.6713 | 47.3371 | 59.6914 | 13.245 |
| 2019-12-31 | 东北 | 4692 | 1.5641 | 1.5204 | 1.9253 | 13.2936 |
| 2018-12-31 | 香港 | 89 | 0.0283 | 0.0238 | 0.0773 | 22.9608 |
| 2018-12-31 | 西南 | 4606 | 1.4639 | 1.4361 | 1.7665 | 10.1586 |
| 2018-12-31 | 西北 | 2213 | 0.7034 | 0.7104 | 0.6275 | 7.5092 |
| 2018-12-31 | 华南 | 53554 | 17.0169 | 17.1408 | 15.6694 | 7.7518 |
| 2018-12-31 | 华北 | 112657 | 35.797 | 36.0583 | 32.9546 | 7.75 |
| 2018-12-31 | 华中 | 20600 | 6.5458 | 6.8676 | 3.0451 | 3.9162 |
| 2018-12-31 | 华东 | 117992 | 37.4923 | 36.8377 | 44.6132 | 10.0173 |
| 2018-12-31 | 东北 | 2997 | 0.9524 | 0.9253 | 1.2465 | 11.0185 |
| 2017-12-31 | 香港 | 415 | 0.1607 | 0.1554 | 0.205 | 13.6806 |
| 2017-12-31 | 西南 | 6101 | 2.3627 | 2.575 | 0.5976 | 2.7133 |
| 2017-12-31 | 西北 | 657 | 0.2546 | 0.2251 | 0.5006 | 21.0903 |
| 2017-12-31 | 平衡项目 | 0 | 0.0 | 0.0 | 0.0 | 200.0 |
| 2017-12-31 | 华南 | 55270 | 21.4036 | 23.3841 | 4.9349 | 2.4734 |
| 2017-12-31 | 华北 | 94738 | 36.6875 | 36.3052 | 39.8875 | 11.6633 |
| 2017-12-31 | 华中 | 6134 | 2.3758 | 1.9859 | 5.6213 | 25.3827 |
| 2017-12-31 | 华东 | 91160 | 35.3019 | 33.8956 | 47.0223 | 14.2892 |
| 2017-12-31 | 其他(补充) | 14 | 0.0055 | |||
| 2017-12-31 | 东北 | 3738 | 1.4476 | 1.4737 | 1.2307 | 9.1209 |
| 2016-12-31 | 西南 | 2299 | 1.3274 | 1.3229 | 1.3792 | 8.5468 |
| 2016-12-31 | 西北 | 284 | 0.1643 | 0.144 | 0.3913 | 19.5848 |
| 2016-12-31 | 华南 | 58372 | 33.7018 | 34.3127 | 26.9154 | 6.5695 |
| 2016-12-31 | 华北 | 67987 | 39.2528 | 38.1779 | 51.2786 | 10.7461 |
| 2016-12-31 | 华中 | 2959 | 1.7089 | 1.783 | 0.8828 | 4.2498 |
| 2016-12-31 | 华东 | 34618 | 19.987 | 20.6155 | 12.9917 | 5.3469 |
| 2016-12-31 | 其他(补充) | 12 | 0.007 | |||
| 2016-12-31 | 东北 | 6669 | 3.8507 | 3.6439 | 6.161 | 13.1611 |
| 2016-06-30 | 西南 | 1465 | 1.6582 | |||
| 2016-06-30 | 西北 | 20 | 0.0233 | |||
| 2016-06-30 | 华南 | 28101 | 31.807 | |||
| 2016-06-30 | 华北 | 35576 | 40.2679 | |||
| 2016-06-30 | 华中 | 861 | 0.9751 | |||
| 2016-06-30 | 华东 | 18601 | 21.054 | |||
| 2016-06-30 | 其他(补充) | 6 | 0.0068 | |||
| 2016-06-30 | 东北 | 3717 | 4.2076 | |||
| 2015-12-31 | 西南 | 2033 | 1.0943 | 1.0248 | 1.9723 | 13.2236 |
| 2015-12-31 | 西北 | 1265 | 0.681 | 0.6906 | 0.559 | 6.0229 |
| 2015-12-31 | 华南 | 40130 | 21.5971 | 22.2453 | 13.4102 | 4.5557 |
| 2015-12-31 | 华北 | 69013 | 37.1416 | 36.933 | 39.7761 | 7.8574 |
| 2015-12-31 | 华中 | 7439 | 4.0037 | 3.4707 | 10.7356 | 19.6733 |
| 2015-12-31 | 华东 | 63749 | 34.3083 | 34.3914 | 33.2593 | 7.1126 |
| 2015-12-31 | 其他(补充) | 13 | 0.0074 | 0.1003 | ||
| 2015-12-31 | 东北 | 2167 | 1.1666 | 1.2442 | 0.1872 | 1.1774 |
| 2015-06-30 | 西南 | 1077 | 1.1405 | |||
| 2015-06-30 | 西北 | 965 | 1.0227 | |||
| 2015-06-30 | 华南 | 21304 | 22.56 | |||
| 2015-06-30 | 华北 | 31571 | 33.431 | |||
| 2015-06-30 | 华中 | 4962 | 5.255 | |||
| 2015-06-30 | 华东 | 33548 | 35.5253 | |||
| 2015-06-30 | 其他(补充) | 5 | 0.0058 | |||
| 2015-06-30 | 东北 | 1000 | 1.0599 | |||
| 2014-12-31 | 西南 | 5753 | 4.0384 | 3.8157 | 6.0215 | 15.0567 |
| 2014-12-31 | 西北 | 466 | 0.3275 | 0.3053 | 0.5256 | 16.206 |
| 2014-12-31 | 华南 | 18296 | 12.8432 | 13.9629 | 2.8741 | 2.2597 |
| 2014-12-31 | 华北 | 31537 | 22.1376 | 21.7025 | 26.0118 | 11.8652 |
| 2014-12-31 | 华中 | 12847 | 9.0182 | 9.8317 | 1.7761 | 1.9887 |
| 2014-12-31 | 华东 | 71225 | 49.9967 | 48.8262 | 60.4172 | 12.2027 |
| 2014-12-31 | 其他(补充) | 12 | 0.0088 | 0.0875 | ||
| 2014-12-31 | 东北 | 2321 | 1.6296 | 1.5558 | 2.2863 | 14.1673 |
| 2013-12-31 | 西南 | 6491 | 4.6589 | 4.5812 | 5.3129 | 12.1222 |
| 2013-12-31 | 西北 | 5 | 0.0038 | -0.046 | 0.4229 | 1174.03 |
| 2013-12-31 | 华南 | 14307 | 10.2687 | 10.7467 | 6.2498 | 6.4698 |
| 2013-12-31 | 华北 | 28991 | 20.8073 | 19.7501 | 29.6948 | 15.1706 |
| 2013-12-31 | 华中 | 14540 | 10.4359 | 11.0078 | 5.6276 | 5.7324 |
| 2013-12-31 | 华东 | 73146 | 52.4974 | 52.7147 | 50.6705 | 10.2602 |
| 2013-12-31 | 其他(补充) | 39 | 0.0281 | 0.2642 | ||
| 2013-12-31 | 东北 | 1811 | 1.3 | 1.2456 | 1.7574 | 14.3703 |
| 2012-12-31 | 西南 | 10328 | 11.007 | 11.2822 | 9.0679 | 10.2379 |
| 2012-12-31 | 西北 | 297 | 0.3171 | 0.2301 | 0.9305 | 36.4642 |
| 2012-12-31 | 华南 | 16820 | 17.9248 | 19.5553 | 6.4355 | 4.4617 |
| 2012-12-31 | 华北 | 20040 | 21.3561 | 20.5806 | 26.8205 | 15.607 |
| 2012-12-31 | 华中 | 7931 | 8.4522 | 8.4579 | 8.4121 | 12.3682 |
| 2012-12-31 | 华东 | 36165 | 38.539 | 37.5138 | 45.7635 | 14.7568 |
| 2012-12-31 | 东北 | 2255 | 2.4037 | 2.3801 | 2.5699 | 13.2866 |