| 年份 | 产品分类 | 收入(万元) | 收入占比(%) | 成本占比(%) | 利润占比(%) | 毛利率(%) |
|---|---|---|---|---|---|---|
| 2025-12-31 | 数字营销 | 1890734 | 88.5438 | 90.1494 | 62.6937 | 4.1406 |
| 2025-12-31 | 媒介代理 | 153178 | 7.1734 | 6.6862 | 15.0177 | 12.2428 |
| 2025-06-30 | 数字营销 | 822546 | 88.6762 | 89.8662 | 70.1989 | 4.7897 |
| 2025-06-30 | 媒介代理 | 78881 | 8.504 | 8.1012 | 14.7584 | 10.5004 |
| 2024-12-31 | 数字营销 | 1845873 | 89.3536 | 90.2304 | 77.4896 | 5.9684 |
| 2024-06-30 | 数字营销 | 644969 | 85.3741 | 88.9288 | 83.8216 | 6.8423 |
| 2024-06-30 | 媒介代理 | 83319 | 11.0289 | 11.0712 | 16.1784 | 10.2229 |
| 2023-12-31 | 数字营销 | 1403797 | 84.194 | 87.9803 | 80.216 | 7.1388 |
| 2023-12-31 | 媒介代理 | 202810 | 12.1637 | 12.0197 | 19.784 | 12.1869 |
| 2023-06-30 | 数字营销 | 566540 | 84.533 | 91.35 | 86.9889 | 7.1347 |
| 2023-06-30 | 媒介代理 | 55864 | 8.3355 | 8.65 | 13.0111 | 10.8224 |
| 2022-12-31 | 数字营销 | 1156133 | 79.1892 | 80.23 | 69.9102 | 8.9037 |
| 2022-12-31 | 媒介代理 | 251084 | 17.198 | 16.9957 | 19.0019 | 11.1433 |
| 2022-09-30 | 数字营销 | 721154 | 77.8582 | 79.9784 | 53.6735 | 5.5565 |
| 2022-09-30 | 媒介代理 | 155966 | 16.8386 | 16.0851 | 25.4343 | 12.1746 |
| 2022-06-30 | 数字营销 | 422270 | 76.1743 | 80.118 | 69.8391 | 6.7383 |
| 2022-06-30 | 媒介代理 | 109909 | 19.8269 | 19.8747 | 29.9848 | 11.115 |
| 2021-12-31 | 数字营销 | 920371 | 70.7815 | 72.1267 | 59.3998 | 8.4344 |
| 2021-12-31 | 媒介代理 | 321360 | 24.7144 | 24.6106 | 25.8672 | 10.5193 |
| 2021-06-30 | 数字营销 | 401689 | 72.6174 | 77.7498 | 66.8105 | 6.7836 |
| 2021-06-30 | 媒介代理 | 120692 | 21.8188 | 22.2502 | 33.1895 | 11.2158 |
| 2020-12-31 | 数字营销 | 935770 | 70.4049 | 71.4866 | 61.0538 | 8.991 |
| 2020-12-31 | 媒介代理 | 330767 | 24.8861 | 25.5034 | 19.5494 | 8.1447 |
| 2020-06-30 | 数字营销 | 360684 | 70.8474 | 74.8624 | 71.349 | 8.0309 |
| 2020-06-30 | 媒介代理 | 122702 | 24.1019 | 25.1287 | 27.9724 | 9.255 |
| 2019-12-31 | 数字营销 | 617571 | 53.5357 | 52.3797 | 60.0355 | 16.9332 |
| 2019-12-31 | 媒介代理 | 443557 | 38.4509 | 41.5772 | 20.8729 | 8.1969 |
| 2019-06-30 | 数字营销 | 271773 | 51.6145 | 58.2129 | 49.8284 | 9.796 |
| 2019-06-30 | 媒介代理 | 202167 | 38.3951 | 41.7018 | 49.6914 | 13.1326 |
| 2018-12-31 | 数字营销 | 511080 | 42.1866 | 42.9829 | 64.9688 | 16.3881 |
| 2018-12-31 | 媒介代理 | 611114 | 50.4438 | 56.9537 | 34.8254 | 7.3466 |
| 2018-06-30 | 数字营销 | 259298 | 48.1958 | 52.5219 | 49.543 | 10.0567 |
| 2018-06-30 | 媒介代理 | 237383 | 44.1224 | 47.4781 | 50.457 | 11.1878 |
| 2017-12-31 | 数字营销 | 439307 | 38.8933 | 37.1553 | 51.3865 | 16.1351 |
| 2017-12-31 | 媒介代理 | 607598 | 53.7926 | 59.1162 | 15.5241 | 3.5244 |
| 2017-06-30 | 数字营销 | 163463 | 36.5427 | 37.0159 | 58.278 | 18.2861 |
| 2017-06-30 | 媒介代理 | 248678 | 55.5927 | 62.9841 | 41.722 | 8.6053 |
| 2016-12-31 | 自有媒体 | 54985 | 5.0376 | 3.7691 | 10.7694 | 38.7383 |
| 2016-12-31 | 数字营销 | 325728 | 29.8422 | 29.3945 | 31.8653 | 19.349 |
| 2016-12-31 | 媒介代理 | 662884 | 60.7314 | 64.5807 | 43.3381 | 12.9309 |
| 2016-06-30 | 自有媒体 | 22286 | 5.0277 | 3.8215 | 10.711 | 37.2992 |
| 2016-06-30 | 数字营销 | 145270 | 32.7719 | 32.4946 | 34.0785 | 18.2063 |
| 2016-06-30 | 媒介代理 | 257635 | 58.1205 | 61.8248 | 40.6675 | 12.2507 |
| 2015-12-31 | 数字营销 | 232133 | 24.1086 | 24.6106 | 21.8172 | 16.2607 |
| 2015-12-31 | 媒介代理 | 631417 | 65.5771 | 69.4652 | 47.8267 | 13.1049 |
| 年份 | 产品分类 | 收入(万元) | 收入占比(%) | 成本占比(%) | 利润占比(%) | 毛利率(%) |
|---|---|---|---|---|---|---|
| 2025-12-31 | 广告 | 2131263 | 99.8079 | 99.8129 | 99.7273 | 5.8432 |
| 2025-12-31 | 其他 | 4102 | 0.1921 | 0.1871 | 0.2727 | 8.3013 |
| 2025-06-30 | 广告业 | 926393 | 99.8717 | 99.9399 | 98.8137 | 5.9863 |
| 2025-06-30 | 其他行业 | 1145 | 0.1235 | |||
| 2024-12-31 | 广告 | 2064335 | 99.9287 | 99.9663 | 99.4206 | 6.8472 |
| 2024-12-31 | 其他 | 1472 | 0.0713 | 0.0337 | 0.5794 | 55.9246 |
| 2024-06-30 | 广告业 | 754493 | 99.8716 | 99.8754 | 99.8263 | 7.5916 |
| 2024-06-30 | 其他行业 | 969 | 0.1284 | 0.1246 | 0.1737 | 10.2774 |
| 2023-12-31 | 广告 | 1665115 | 99.8668 | 99.9439 | 99.0482 | 8.5321 |
| 2023-12-31 | 其他 | 2220 | 0.1332 | 0.0561 | 0.9518 | 61.4842 |
| 2023-06-30 | 广告业 | 668861 | 99.8002 | 99.9487 | 98.1986 | 8.3531 |
| 2023-06-30 | 其他行业 | 1339 | 0.1998 | 0.0513 | 1.8014 | 76.5265 |
| 2022-12-31 | 广告 | 1458444 | 99.8959 | 99.9722 | 99.2161 | 10.0168 |
| 2022-12-31 | 其他 | 1519 | 0.1041 | 0.0278 | 0.7839 | 75.974 |
| 2022-06-30 | 广告业 | 554240 | 99.9806 | 99.9929 | 99.8506 | 8.6501 |
| 2022-06-30 | 其他(补充) | 107 | 0.0194 | 0.0071 | 0.1494 | 66.5979 |
| 2021-12-31 | 广告 | 1299108 | 99.9084 | 99.9724 | 99.3401 | 10.0597 |
| 2021-12-31 | 其他 | 1191 | 0.0916 | 0.0276 | 0.6599 | 72.8775 |
| 2021-06-30 | 广告业 | 552955 | 99.9634 | 100.0 | 100.0 | 8.9446 |
| 2021-06-30 | 其他(补充) | 202 | 0.0366 | |||
| 2020-12-31 | 广告 | 1328444 | 99.9487 | 99.9928 | 99.5678 | 10.3286 |
| 2020-12-31 | 其他(补充) | 681 | 0.0513 | 0.0072 | 0.4322 | 87.3605 |
| 2020-06-30 | 广告业 | 508785 | 99.9382 | 99.9915 | 99.4432 | 9.6705 |
| 2020-06-30 | 其他(补充) | 314 | 0.0618 | 0.0085 | 0.5568 | 87.5198 |
| 2019-12-31 | 广告 | 1152586 | 99.9148 | 99.9835 | 99.5285 | 15.0416 |
| 2019-12-31 | 其他 | 983 | 0.0852 | 0.0165 | 0.4715 | 83.5438 |
| 2019-06-30 | 广告业 | 525929 | 99.883 | 99.9211 | 99.6401 | 13.5062 |
| 2019-06-30 | 其他(补充) | 615 | 0.117 | 0.0789 | 0.3599 | 41.6607 |
| 2018-12-31 | 广告 | 1210580 | 99.9261 | 99.9393 | 99.8472 | 14.3237 |
| 2018-12-31 | 其他(补充) | 895 | 0.0739 | 0.0607 | 0.1528 | 29.6486 |
| 2017-12-31 | 广告 | 1129489 | 99.9974 | 99.9981 | 99.9918 | 12.2116 |
| 2017-12-31 | 其他(补充) | 29 | 0.0026 | 0.0019 | 0.0082 | 37.825 |
| 2016-12-31 | 广告 | 1091457 | 99.9959 | 99.9988 | 99.9831 | 18.1183 |
| 2016-12-31 | 其他(补充) | 44 | 0.0041 | 0.0012 | 0.0169 | 75.2969 |
| 2016-06-30 | 广告业 | 443272 | 99.9986 | 99.9997 | 99.9933 | 17.5073 |
| 2016-06-30 | 其他行业 | 6 | 0.0014 | 3.0E-4 | 0.0067 | 84.0342 |
| 2015-12-31 | 广告 | 962829 | 99.9964 | 99.9995 | 99.9822 | 17.966 |
| 2015-12-31 | 其他(补充) | 34 | 0.0036 | 5.0E-4 | 0.0178 | 88.7485 |
| 年份 | 产品分类 | 收入(万元) | 收入占比(%) | 成本占比(%) | 利润占比(%) | 毛利率(%) |
|---|---|---|---|---|---|---|
| 2025-12-31 | 国外 | 697736 | 32.6753 | 34.1443 | 9.0239 | 1.615 |
| 2025-12-31 | 国内 | 1437629 | 67.3247 | 65.8557 | 90.9761 | 7.9023 |
| 2025-06-30 | 海外 | 246791 | 26.6058 | 28.235 | 1.3094 | 0.2978 |
| 2025-06-30 | 国内 | 680747 | 73.3893 | 71.765 | 98.6109 | 8.1298 |
| 2024-12-31 | 国外 | 679883 | 32.9112 | 35.0571 | 3.8774 | 0.8108 |
| 2024-12-31 | 国内 | 1385924 | 67.0888 | 64.9429 | 96.1226 | 9.8605 |
| 2024-06-30 | 海外 | 180497 | 23.8923 | 25.8041 | 0.6321 | 0.2009 |
| 2024-06-30 | 国内 | 574965 | 76.1077 | 74.1959 | 99.3679 | 9.9163 |
| 2023-12-31 | 国外 | 359098 | 21.5372 | 23.236 | 3.4889 | 1.3936 |
| 2023-12-31 | 国内 | 1308238 | 78.4628 | 76.764 | 96.5111 | 10.5814 |
| 2023-06-30 | 海外 | 108571 | 16.1998 | 17.6831 | 0.2105 | 0.1103 |
| 2023-06-30 | 国内 | 561629 | 83.8002 | 82.3169 | 99.7895 | 10.1091 |
| 2022-12-31 | 国外 | 303682 | 20.8007 | 22.9887 | 1.2942 | 0.6275 |
| 2022-12-31 | 国内 | 1156281 | 79.1993 | 77.0113 | 98.7058 | 12.5695 |
| 2022-06-30 | 海外 | 120220 | 21.6869 | 23.6057 | 1.4522 | 0.58 |
| 2022-06-30 | 国内 | 434127 | 78.3131 | 76.3943 | 98.5478 | 10.8993 |
| 2021-12-31 | 西南 | 80986 | 6.2283 | |||
| 2021-12-31 | 西北 | 4848 | 0.3729 | |||
| 2021-12-31 | 华南 | 573494 | 44.1047 | 48.4034 | 75.0588 | 13.554 |
| 2021-12-31 | 华北 | 240162 | 18.4698 | 22.5613 | 8.7709 | 3.7821 |
| 2021-12-31 | 华中 | 63901 | 4.9144 | |||
| 2021-12-31 | 华东 | 314133 | 24.1586 | 29.0353 | 16.1703 | 5.3309 |
| 2021-12-31 | 东北 | 22772 | 1.7513 | |||
| 2021-06-30 | 西南 | 25484 | 4.6072 | |||
| 2021-06-30 | 西北 | 1589 | 0.2874 | |||
| 2021-06-30 | 华南 | 313792 | 56.7273 | 63.5031 | 68.34 | 9.2963 |
| 2021-06-30 | 华北 | 109166 | 19.735 | 23.0123 | 14.1149 | 5.5191 |
| 2021-06-30 | 华中 | 28629 | 5.1756 | |||
| 2021-06-30 | 华东 | 67927 | 12.2799 | 13.4846 | 17.5451 | 11.0252 |
| 2021-06-30 | 东北 | 6569 | 1.1876 | |||
| 2020-12-31 | 西南 | 76401 | 5.7482 | |||
| 2020-12-31 | 西北 | 3811 | 0.2867 | |||
| 2020-12-31 | 华南 | 640784 | 48.211 | 53.9095 | 77.966 | 13.387 |
| 2020-12-31 | 华北 | 240103 | 18.0648 | 22.5031 | 7.6641 | 3.5119 |
| 2020-12-31 | 华中 | 78829 | 5.9309 | |||
| 2020-12-31 | 华东 | 258645 | 19.4598 | 23.5874 | 14.3699 | 6.1128 |
| 2020-12-31 | 东北 | 30551 | 2.2986 | |||
| 2020-06-30 | 西南 | 22542 | 4.4279 | |||
| 2020-06-30 | 西北 | 184 | 0.0363 | |||
| 2020-06-30 | 华南 | 244231 | 47.9731 | 55.7269 | 44.5068 | 9.4546 |
| 2020-06-30 | 华北 | 80859 | 15.8828 | 18.0384 | 17.8832 | 11.4745 |
| 2020-06-30 | 华中 | 26376 | 5.181 | |||
| 2020-06-30 | 华东 | 123620 | 24.2821 | 26.2348 | 37.61 | 15.7846 |
| 2020-06-30 | 东北 | 11285 | 2.2167 | |||
| 2019-12-31 | 西南 | 45590 | 3.9521 | |||
| 2019-12-31 | 西北 | 4029 | 0.3493 | |||
| 2019-12-31 | 华南 | 565420 | 49.0148 | 60.9761 | 65.0142 | 16.2905 |
| 2019-12-31 | 华北 | 201437 | 17.4621 | 23.6535 | 12.5875 | 8.8532 |
| 2019-12-31 | 华中 | 103246 | 8.9502 | |||
| 2019-12-31 | 华东 | 151041 | 13.0934 | 15.3704 | 22.3983 | 21.0096 |
| 2019-12-31 | 东北 | 82804 | 7.1781 | |||
| 2019-06-30 | 西南 | 10673 | 2.0271 | |||
| 2019-06-30 | 西北 | 1812 | 0.3443 | |||
| 2019-06-30 | 华南 | 257471 | 48.8983 | 53.7932 | 52.6525 | 12.7146 |
| 2019-06-30 | 华北 | 67656 | 12.8491 | 14.1627 | 13.6517 | 12.5457 |
| 2019-06-30 | 华中 | 62338 | 11.8391 | 13.4884 | 9.6289 | 9.6036 |
| 2019-06-30 | 华东 | 92485 | 17.5645 | 18.5557 | 24.0668 | 16.1794 |
| 2019-06-30 | 东北 | 34107 | 6.4776 | |||
| 2018-12-31 | 西南 | 25659 | 2.118 | |||
| 2018-12-31 | 西北 | 1203 | 0.0993 | |||
| 2018-12-31 | 华南 | 522244 | 43.1082 | 46.8911 | 50.3476 | 14.736 |
| 2018-12-31 | 华北 | 194081 | 16.0203 | 18.2286 | 13.7255 | 10.8099 |
| 2018-12-31 | 华中 | 82139 | 6.7801 | |||
| 2018-12-31 | 华东 | 251992 | 20.8004 | 22.0264 | 28.0175 | 16.9949 |
| 2018-12-31 | 东北 | 134153 | 11.0736 | 12.854 | 7.9094 | 9.012 |
| 2018-06-30 | 西南 | 11756 | 2.1852 | |||
| 2018-06-30 | 西北 | 2174 | 0.4042 | |||
| 2018-06-30 | 华南 | 251018 | 46.6568 | 51.0187 | 52.1071 | 13.3262 |
| 2018-06-30 | 华北 | 97288 | 18.0829 | 20.3751 | 16.1991 | 10.6893 |
| 2018-06-30 | 华中 | 33437 | 6.2149 | |||
| 2018-06-30 | 华东 | 105610 | 19.6297 | 21.2674 | 23.2353 | 14.124 |
| 2018-06-30 | 东北 | 36726 | 6.8263 | 7.3388 | 8.4585 | 14.7854 |
| 2017-12-31 | 西南 | 35732 | 3.1635 | |||
| 2017-12-31 | 西北 | 3201 | 0.2834 | |||
| 2017-12-31 | 华南 | 468387 | 41.4679 | 45.1459 | 42.4489 | 10.4815 |
| 2017-12-31 | 华北 | 169814 | 15.0342 | 15.5089 | 22.2861 | 15.1783 |
| 2017-12-31 | 华中 | 46178 | 4.0883 | |||
| 2017-12-31 | 华东 | 265654 | 23.5193 | 25.5186 | 24.7721 | 10.7847 |
| 2017-12-31 | 东北 | 140551 | 12.4434 | 13.8267 | 10.4929 | 8.6342 |
| 2017-06-30 | 西南 | 20379 | 4.5559 | |||
| 2017-06-30 | 西北 | 807 | 0.1806 | |||
| 2017-06-30 | 华南 | 189939 | 42.4616 | 45.3777 | 53.2919 | 15.5399 |
| 2017-06-30 | 华北 | 61139 | 13.6679 | 15.1338 | 13.7889 | 12.4914 |
| 2017-06-30 | 华中 | 17218 | 3.8493 | |||
| 2017-06-30 | 华东 | 109346 | 24.4448 | 27.082 | 24.5621 | 12.4412 |
| 2017-06-30 | 东北 | 48489 | 10.84 | 12.4066 | 8.3572 | 9.5458 |
| 2016-12-31 | 西南 | 56270 | 5.1553 | |||
| 2016-12-31 | 西北 | 9029 | 0.8272 | |||
| 2016-12-31 | 华南 | 404050 | 37.0178 | 45.5649 | 41.4797 | 16.6711 |
| 2016-12-31 | 华北 | 174607 | 15.997 | 19.178 | 20.2571 | 18.8399 |
| 2016-12-31 | 华中 | 31443 | 2.8808 | |||
| 2016-12-31 | 华东 | 322659 | 29.5611 | 35.257 | 38.2632 | 19.2576 |
| 2016-12-31 | 东北 | 93441 | 8.5608 | |||
| 2016-06-30 | 华东 | 156073 | 35.2089 | 36.2757 | 30.1825 | 15.0088 |